Fractional GTM Lead for SaaS

I help founder-led and Series A–C companies sharpen their story, focus their market strategy, and give their teams the tools to sell with confidence.

My work sits in the space before a business hires a full-time marketing lead: when the founder is still carrying the commercial narrative, the team is doing its best without clear direction, and growth ambitions outpace the current structure.

I've spent more than a decade building and positioning B2B technology products. My background includes senior roles at Featurespace (exited to Visa for ~$1bn) and Procore, where I helped scale the UK and European go-to-market from the early days.

My strength is translating founder knowledge into a message the whole business can use. Most teams know their product; fewer can articulate its value in a way that lands with customers, scales across markets, and aligns sales, marketing, and product. That's the gap I close.

Where I add value

Getting the story straight: turning a technical product into a clear, repeatable narrative
Prioritising markets: focusing the team on where growth is most achievable
Equipping teams: building the core decks, messages, and materials that remove guesswork
Acting as a sounding board: giving founders senior guidance without adding headcount too early

Highlights

Featurespace — Product Marketing

Early team at a Cambridge ML fraud company. Helped establish the commercial story during scale phase. Exited to Visa for ~$1bn.

Adbrain — Product Marketing

Supported the team through a key repositioning phase in a noisy ad-tech market. Clarified the narrative, strengthened commercial messaging, and contributed to the trajectory that led to acquisition by The Trade Desk.

Procore — Senior Product Marketing (UK & Europe)

Early go-to-market hire for UK launch. Built regional messaging, market strategy, and sales enablement as the company expanded across Europe.

Procore — Global Preconstruction Marketing

Global product group. Led narrative development and built material used across international sales teams.

Eastnets — Global Product Marketing

Brought structure and narrative clarity to a complex payments-focused technology portfolio spanning sanctions, fraud, and real-time compliance.

BiltOn — Fractional GTM Lead

Worked directly with the founding team of a construction safety platform to clarify the narrative, reposition the product, and build the core commercial assets. A good example of my fractional model: fast motion, founder alignment, and practical outputs.

Fractional consulting

Sprint-based GTM work with founders in SaaS, fintech, logistics, and deep tech. Also run my own GTM SaaS product (Segment8).

How I work

I work in short sprints — typically 4–6 weeks — with agreed deliverables and no long contracts. It keeps things simple and gives founders confidence that progress isn't theoretical.

Sprint-based GTM support — £5,000–£8,000 / $6,500–$10,000

Positioning, market focus, core sales enablement, founder advisory

Launch sprint — £6,000–£9,000 / $7,500–$11,500

Launch plan, campaign theme, cross-functional coordination

Sales enablement — £2,500–£5,000 / $3,000–$6,500

Pitch decks, one-pagers, battlecards

Founder advisory — £1,500–£2,500/month / $2,000–$3,000/month

Strategic sounding board, light-touch guidance

Fractional leadership — £900–£1,200/day / $1,100–$1,500/day

Direction for early marketing teams, transition to full-time hire

How it starts

A short call to understand where things stand: what's working, what isn't, and what needs sorting first. From that, I outline a proposed sprint with clear outputs and a simple fixed price. No "brand audits" or long scoping exercises.